Today, living an entire day without vinyl is virtually
Products made of vinyl package our food and drink, trim out
every car built and protect millions of professional and
With such a total presence in our lives, one would think the
manufacturing of vinyl flooring would consist of a simple,
age-old process, repeated as needed. Well, think again.
The production of vinyl flooring uses highly sophisticated
techniques, complex methods and precise systems.
All to provide you with beautiful high quality, high performing
Recently, a newer process has been developed that offers you
even more beautiful, durable and fashionable choices.
We invite you to read on and build your knowledge as we explain
how vinyl flooring is made.
Who knows, what you learn here and in the other vinyl sections
just may turn your home into one decorated with one of life’s
most popular products.
The rotogravure printing process is the most commonly used
method for making residential vinyl floors.
It offers you unlimited possibilities in pattern and design.
The rotogravure process involves a print cylinder that spins
around while the vinyl's core layer (called the gel coat)
The cylinder systematically prints various colored ink dyes to
create the pattern.
After the print dyes are set a clear wearlayer is applied to
The appearance retention of a rotogravure vinyl floor is
dependent on the durability of the clear wearlayer.
The wearlayer is absolutely critical to the performance of your
The thickness of the wearlayer varies with each vinyl product
collection, or series, and is generally measured in mils.
The thickness of a mil is about the same as a page in your
So a 10-mil wearlayer would be comparable in thickness to about
10 pages of your telephone book.
Generally, the more expensive vinyl floors have thicker
Your expectations for how long your vinyl floor will look new
and attractive are based on the wearlayer's performance.
To help you understand wearlayer capabilities we need to define
what the performance characteristics are that you are looking
for in a vinyl floor.
The easy to clean characteristic relates to how tough it is to
remove soiling and other marks from the floor's surface.
When a floor begins to look old and drab it is usually caused
by hundreds of fine hairline scratches in the wearlayer.
These fine scratches come from dirt, grit and sand laying on
the wearlayer's surface.
However there’s good news. The new generation of vinyl floors
has all the ingredients to resist showing wear and staining.
Plus all the beauty, style and value to certainly put vinyl in
the running as a potential flooring for your home and home
If you’re looking for flooring that offers many distinctive
choices, built-in beauty and easy care, plus hard to beat
value, this product should be on your shopping list.